Alta Machinery Group in Milwaukee, WI (Wisconsin) — website altamachinerygroup.com, phone (414) 295-9961, email support@altamachinerygroup.com, address 111 E Wisconsin Ave, Milwaukee WI 53202.
Warning: This content is based on victim and potential-victim accounts. Government agencies and legitimate business names and phone numbers are often used by scam artists to take advantage of people. Do not send money, wire transfers, gift cards, or cryptocurrency to this website.
Alta Machinery Group, operating at altamachinerygroup.com, is a fraudulent online heavy equipment dealer claiming to operate from 111 E Wisconsin Ave, Milwaukee, WI 53202 — a downtown Milwaukee high-rise office tower, not a heavy equipment yard. The company lists phone (414) 295-9961 and email support@altamachinerygroup.com. Buyers who send payment receive nothing.
The name "Alta Machinery Group" deliberately mimics "Alta Equipment Group" — a real, publicly-traded heavy equipment dealer (NYSE: ALTG) headquartered in Livonia, Michigan with dozens of verified physical locations across multiple states and authorized dealership relationships with Volvo, Hyster, Yale, Kubota, JCB, and other major brands. The real Alta Equipment Group does NOT operate at altamachinerygroup.com or at the (414) 295-9961 phone number, and is NOT located at the downtown Milwaukee office tower address. The use of a near-identical brand name is identity theft designed to leverage the real Alta's reputation.
Alta Machinery Group's listing for the 2017 Kubota KX080-4 mini excavator displays "Fuel Type: Gasoline" in the specifications panel. The Kubota KX080-4 is a DIESEL machine — it is powered by a Kubota V3307-CR-TE4 4-cylinder turbocharged diesel engine. No real heavy equipment dealer would mark a diesel mini excavator as gasoline-powered.
Alta Machinery Group's "Related listings" sidebar includes Freightliner Cascadia trucks, Holiday Rambler motorhomes, Entegra Odyssey Class C RVs, and Freightliner Sport Chassis ranch haulers. A real heavy equipment dealer's related listings would be other heavy equipment — not RVs and sport-chassis trucks. The mixed inventory suggests altamachinerygroup.com is a dump-listing scam template recycled across multiple categories.
A buyer reported losing $14,900 after wiring funds to Alta Machinery Group through altamachinerygroup.com. The equipment was never shipped. Do NOT send money to altamachinerygroup.com.
14,900
Online Purchase — Heavy Equipment Fraud
May 3, 2026
1237889
Yes. Alta Machinery Group, listed at 111 E Wisconsin Ave, Milwaukee, WI 53202 and operating at altamachinerygroup.com, has been reported as an online heavy equipment scam impersonating the real publicly-traded Alta Equipment Group (NYSE: ALTG).
No. altamachinerygroup.com is NOT the real Alta Equipment Group. The real Alta Equipment Group is a publicly-traded heavy equipment dealer (NYSE: ALTG) at altaequipment.com with verified physical locations across the Midwest and Northeast US. The use of the near-identical "Alta Machinery Group" name is brand impersonation.
No. altamachinerygroup.com is not a legitimate equipment dealer. The site impersonates the real Alta Equipment Group, lists a downtown Milwaukee high-rise office tower as its physical address, contains glaring listing errors, and shows mixed inventory of heavy equipment alongside RVs and Freightliner trucks.
Alta Machinery Group claims an office at 111 E Wisconsin Ave, Milwaukee, WI 53202 — which is in fact a major Class A office tower in downtown Milwaukee, not a heavy-equipment yard. The address is almost certainly a virtual-office rental or a fabricated location.
(414) 295-9961 is the phone number listed by Alta Machinery Group on altamachinerygroup.com. The 414 area code covers Milwaukee, Wisconsin. The number has been associated with the heavy equipment scam reported here.
support@altamachinerygroup.com is the contact email listed by Alta Machinery Group. After payment is sent, victims report that support@altamachinerygroup.com stops responding.
The Alta Machinery Group listing for the 2017 Kubota KX080-4 mini excavator displays "Fuel Type: Gasoline" — but the Kubota KX080-4 is a DIESEL machine. This contradiction confirms altamachinerygroup.com has no real familiarity with the equipment they claim to sell.
Contact your bank or card issuer immediately and request a chargeback or wire recall. File a complaint with the FTC at reportfraud.ftc.gov and an FBI internet-fraud complaint at ic3.gov. Notify the real Alta Equipment Group (NYSE: ALTG) so they can pursue trademark action. Also report to the Wisconsin Attorney General's consumer-protection division in Madison.
If you found this page by searching Alta Machinery Group, Alta Equipment Group altamachinerygroup, altamachinerygroup.com, 111 E Wisconsin Ave Milwaukee WI, (414) 295-9961, or support@altamachinerygroup.com: yes — this website has been reported as an online heavy equipment scam impersonating the real publicly-traded Alta Equipment Group (NYSE: ALTG). A buyer lost $14,900 to altamachinerygroup.com.
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