Alta Machinery Group (impersonator of real Alta Equipment Group) in Milwaukee, WI (Wisconsin) — website altamachinerygroup.com, phone (414) 295-9961, email support@altamachinerygroup.com, address 111 E Wisconsin Ave, Milwaukee WI 53202.
Warning: This content is based on victim and potential-victim accounts. Government agencies and legitimate business names and phone numbers are often used by scam artists to take advantage of people. Do not send money, wire transfers, gift cards, or cryptocurrency to this website.
Alta Machinery Group, operating at altamachinerygroup.com, is a fraudulent online heavy equipment dealer claiming to operate from 111 E Wisconsin Ave, Milwaukee, WI 53202 — a downtown Milwaukee high-rise office tower, not a heavy equipment yard. The company lists the phone number (414) 295-9961 and email support@altamachinerygroup.com. Buyers who send payment receive nothing.
The name "Alta Machinery Group" deliberately mimics "Alta Equipment Group" — a real, publicly-traded heavy equipment dealer (NYSE: ALTG) headquartered in Livonia, Michigan with dozens of verified physical locations across Michigan, Illinois, Indiana, Ohio, New York, New Jersey, Massachusetts, Florida, and other states, and authorized dealership relationships with Volvo, Hyster, Yale, Kubota, JCB, and other major brands. The real Alta Equipment Group does NOT operate at altamachinerygroup.com or at the (414) 295-9961 phone number, and is NOT located at the downtown Milwaukee office tower address. The use of a near-identical brand name on altamachinerygroup.com is identity theft designed to leverage the real Alta's reputation. If you intended to buy from the real Alta Equipment Group, do not contact altamachinerygroup.com — use altaequipment.com or look up the real Alta locations through verified industry directories.
Alta Machinery Group's listing for the 2017 Kubota KX080-4 mini excavator displays "Fuel Type: Gasoline" in the specifications panel. The Kubota KX080-4 is a DIESEL machine — it is powered by a Kubota V3307-CR-TE4 4-cylinder turbocharged diesel engine, as the listing's own description text correctly states. No real heavy equipment dealer would mark a diesel mini excavator as gasoline-powered. This contradiction within the listing itself confirms the seller has no actual familiarity with the equipment they claim to sell.
Alta Machinery Group's "Related listings" sidebar includes a 2020 Freightliner Cascadia ($22,400), a 2008 Freightliner Sportchassis ($23,100), a 2012 Holiday Rambler Vacationer 36SBT motorhome ($18,000), a 2019 Entegra Odyssey 31F Class C RV motorhome ($19,600), a 2006 Freightliner Sport Chassis Ranch Hauler ($21,600), and a 2002 Freightliner FL60 Sport Chassis ($19,800). A real heavy equipment dealer's related listings would be other heavy equipment — not RVs and sport-chassis trucks. The mixed inventory category suggests altamachinerygroup.com is a dump-listing scam template recycled across multiple categories.
The website advertises Kubota mini excavators alongside RVs and Freightliner trucks. The 2017 Kubota KX080-4 is listed at $14,500 — well below market for a 2,527-hour cab-equipped Kubota mini excavator. After a buyer agrees to purchase, Alta Machinery Group demands payment by wire transfer, Zelle, ACH, or cryptocurrency. Once payment clears, the company stops responding entirely. There is no delivery, no refund, no customer service.
A buyer reported losing the full $14,500 listing price after wiring funds for the 2017 Kubota KX080-4 mini excavator on altamachinerygroup.com. The mini excavator was never shipped. Do NOT send money to altamachinerygroup.com.
14,500
Online Purchase — Heavy Equipment Fraud (Brand Impersonation)
May 3, 2026
1237866
Yes. Alta Machinery Group, listed at 111 E Wisconsin Ave, Milwaukee, WI 53202 and operating at altamachinerygroup.com, has been reported as an online heavy equipment scam impersonating the real publicly-traded Alta Equipment Group (NYSE: ALTG). Buyers report paying altamachinerygroup.com for equipment that was never delivered.
No. altamachinerygroup.com is NOT the real Alta Equipment Group. The real Alta Equipment Group is a publicly-traded heavy equipment dealer (NYSE: ALTG) at altaequipment.com with verified physical locations across the Midwest and Northeast US. The use of the near-identical "Alta Machinery Group" name is brand impersonation. If you want the real Alta, go to altaequipment.com.
No. altamachinerygroup.com is not a legitimate equipment dealer. The site impersonates the real Alta Equipment Group, lists a downtown Milwaukee high-rise office tower as its physical address, contains glaring listing errors (a Kubota KX080-4 marked as gasoline-powered when it's actually diesel), and shows mixed inventory of heavy equipment alongside RVs and Freightliner trucks. Do not buy from altamachinerygroup.com.
Alta Machinery Group claims an office at 111 E Wisconsin Ave, Milwaukee, WI 53202 — which is in fact a major Class A office tower in downtown Milwaukee, not a heavy-equipment yard. Real heavy equipment dealers operate from yards or industrial properties, not high-rise office towers. The address is almost certainly a virtual-office rental or a fabricated location designed to look professional.
(414) 295-9961 is the phone number listed by Alta Machinery Group on altamachinerygroup.com. The 414 area code covers Milwaukee, Wisconsin. The number has been associated with the heavy equipment scam reported here.
support@altamachinerygroup.com is the contact email listed by Alta Machinery Group. After payment is sent, victims report that support@altamachinerygroup.com stops responding.
The Alta Machinery Group listing for the 2017 Kubota KX080-4 mini excavator displays "Fuel Type: Gasoline" — but the Kubota KX080-4 is a DIESEL machine, powered by a Kubota V3307-CR-TE4 turbocharged diesel engine. The listing's own description correctly identifies it as diesel. This contradiction confirms altamachinerygroup.com has no real familiarity with the equipment they claim to sell.
Contact your bank or card issuer immediately and request a chargeback or wire recall. File a complaint with the FTC at reportfraud.ftc.gov and an FBI internet-fraud complaint at ic3.gov. Notify the real Alta Equipment Group (NYSE: ALTG) so they can pursue trademark action. Also report to the Wisconsin Attorney General's consumer-protection division in Madison.
If you found this page by searching Alta Machinery Group, Alta Machinery, Alta Equipment Group altamachinerygroup, altamachinerygroup.com, 111 E Wisconsin Ave Milwaukee WI, (414) 295-9961, or support@altamachinerygroup.com: yes — this website has been reported as an online heavy equipment scam impersonating the real publicly-traded Alta Equipment Group (NYSE: ALTG). The site lists a downtown Milwaukee office tower as its address, contains an impossible listing (Kubota KX080-4 marked as gasoline when it's diesel), and mixes Freightliner trucks and RVs into its 'related listings.' A buyer lost $14,500 on a 2017 Kubota KX080-4 listed at $14,500. Do not send money to altamachinerygroup.com.
More confirmed online vehicle scams reported by buyers.
Mccorkle Farms Tyronza (mccorklefarmstyronza.com) reported as a heavy equipment scam. Buyer lost $44,000 on a 2019 Kubota Grand L5460 listed at $18,700. Phone (479) 588-0774. Likely impersonates the real McCorkle Farms in Tyronza, Arkansas — but address is in Hopkinsville, KY.
Royal Construction Machinery in Houston, TX (royal-construction-machinery.com) reported as a heavy equipment scam. Buyer lost $17,900 on a 2015 Kubota U35-4. Phone (713) 929-3053.
Atkins Farm Equipment Sales in New Holland, PA (atkins-equipment.com) reported as a heavy equipment scam. Buyer lost $9,300 on a 2014 Bobcat T650 listed at $6,400. Phone (717) 256-1889. Email mailto link points to a completely different domain (info@auvehiclesales.com).