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Confirmed ScamHeavy Equipment & ExcavatorsOnline Purchase — Heavy Equipment Fraud (Brand Impersonation)Wisconsin

Alta Machinery Group (impersonator of real Alta Equipment Group) Milwaukee WI (Wisconsin) is a Scam — Do Not Buy from altamachinerygroup.com

Alta Machinery Group (impersonator of real Alta Equipment Group) in Milwaukee, WI (Wisconsin) — website altamachinerygroup.com, phone (414) 295-9961, email support@altamachinerygroup.com, address 111 E Wisconsin Ave, Milwaukee WI 53202. Read complaints and reviews of Alta Machinery Group (impersonator of real Alta Equipment Group) Milwaukee Wisconsin before sending any money.

1.0 / 5·Reported May 30, 2026
Also known as:
Alta Machinery, Alta Machinery Milwaukee, Alta Machinery Milwaukee WI, Alta Machinery Wisconsin, Alta Equipment Group (impersonated), altamachinerygroup, altamachinerygroup.com
Also serving / nearby:
Wauwatosa WI, West Allis WI, Brookfield WI, Waukesha WI, Racine WI, Kenosha WI, Milwaukee County, Ozaukee County

Snapshot — Who altamachinerygroup.com Claims To Be

The site brands itself as "Alta Machinery Group" of 111 E Wisconsin Ave, Milwaukee, WI 53202, reachable at (414) 295-9961 and support@altamachinerygroup.com. None of these contact points lead to a real heavy equipment dealership. The Wisconsin Avenue address is a downtown office skyscraper, not a yard where you would park or pick up a mini excavator.

Why The Name Is Not An Accident

There is a real, NYSE-listed company called Alta Equipment Group (ticker ALTG). It runs verified dealership locations across Michigan, Illinois, Indiana, Ohio, New York, New Jersey, Massachusetts, Florida and other states and carries Volvo, Hyster, Yale, Kubota, JCB and similar lines. "Alta Machinery Group" is a near-clone designed to make buyers believe they are dealing with that legitimate firm. The real Alta lives at altaequipment.com — never at altamachinerygroup.com.

The Tell-Tale Kubota KX080-4 Specification

On the product page for the 2017 Kubota KX080-4 mini excavator (Offer ID 30173, 2,527 hours, $14,500), the spec panel claims the machine runs on gasoline. That is mechanically impossible — Kubota has never built a gasoline KX080-4. The narrative copy on the same page even names the correct V3307-CR-TE4 diesel engine. No real used-equipment dealer would publish a contradiction like that; only a scammer assembling pages from scraped fragments would.

Related Listings That Don't Add Up

A genuine excavator dealer's recommended inventory should be other excavators, skid steers, dozers or attachments. Instead, altamachinerygroup.com cross-promotes a 2020 Freightliner Cascadia at $22,400, a 2008 Freightliner Sportchassis at $23,100, a 2012 Holiday Rambler Vacationer 36SBT at $18,000, a 2019 Entegra Odyssey 31F Class C at $19,600, a 2006 Freightliner Sport Chassis Ranch Hauler at $21,600 and a 2002 Freightliner FL60 Sport Chassis at $19,800. That random mix screams reused scam template.

The Payment Trap

Once a buyer commits to the $14,500 Kubota, the seller pushes for wire, Zelle, ACH or cryptocurrency — payment rails that are extremely hard to reverse. As soon as the money clears, both the (414) 295-9961 phone line and the support@altamachinerygroup.com inbox go cold. No tracking, no bill of sale, no machine.

The $14,500 Loss On Record

The buyer who filed this report sent the full $14,500 listed price for the 2017 Kubota KX080-4 mini excavator by wire. The mini excavator never showed up, no carrier was ever booked, and Alta Machinery Group stopped replying. Do not send any funds to altamachinerygroup.com.

Why Alta Machinery Group (impersonator of real Alta Equipment Group) (altamachinerygroup.com) is a Scam — Red Flags

Buyer Statement — Alta Machinery Group (impersonator of real Alta Equipment Group) Milwaukee WI

I'd been looking for a cab Kubota KX080-4 for months and the 2017 listing at $14,500 on altamachinerygroup.com seemed reasonable for the hours. I called (414) 295-9961, got a polite guy who emailed me a sales order from support@altamachinerygroup.com and asked me to wire the full $14,500 to lock it in before another buyer did. I wired the funds that afternoon. By the next morning the phone went straight to voicemail, my emails bounced back as unread, and no carrier was ever dispatched. I'm out the entire $14,500.

— Buyer report #1402913, Milwaukee, WI (Wisconsin), May 30, 2026

Scam Timeline — altamachinerygroup.com

  1. Day 0

    altamachinerygroup.com goes live posing as a Milwaukee-based heavy equipment dealer using the Alta name.

  2. Day +5

    Listings for the 2017 Kubota KX080-4 and a grab-bag of Freightliners and RVs are published with the 111 E Wisconsin Ave address and (414) 295-9961 phone.

  3. 2026-04-22

    Buyer finds the KX080-4 listing at $14,500 and emails support@altamachinerygroup.com to ask about delivery.

  4. 2026-04-24

    Buyer calls (414) 295-9961, agrees on the $14,500 price, and is sent wire instructions.

  5. 2026-04-25

    Buyer wires the full $14,500 from their bank.

  6. 2026-04-28

    Phone calls to (414) 295-9961 stop being answered and emails to support@altamachinerygroup.com go unread.

  7. 2026-05-30

    Buyer files this report after confirming altamachinerygroup.com is not affiliated with the real Alta Equipment Group (NYSE: ALTG).

Dollars Lost

14,500

Scam Type

Online Purchase — Heavy Equipment Fraud (Brand Impersonation)

Scammer Information

  • Business name: Alta Machinery Group (impersonator of real Alta Equipment Group)
  • Website: altamachinerygroup.com
  • Email: support@altamachinerygroup.com
  • Phone: (414) 295-9961
  • Address: 111 E Wisconsin Ave, Milwaukee, WI 53202
  • Claimed location: Milwaukee, Wisconsin

Date Reported

May 30, 2026

Report ID

1402913

What to do if you were scammed by Alta Machinery Group (impersonator of real Alta Equipment Group) in Milwaukee, WI

  1. 1. Cut off all communication. Stop replying to anyone using support@altamachinerygroup.com or the (414) 295-9961 line. Send no additional funds for any reason.
  2. 2. Move on the money first. Call your bank's fraud desk the same day and request a wire recall or ACH reversal; for card payments, open a chargeback citing non-delivery.
  3. 3. File with the FTC. Submit a report at reportfraud.ftc.gov naming altamachinerygroup.com and noting that it impersonates the real Alta Equipment Group.
  4. 4. File with the FBI. Submit an internet-crime complaint at ic3.gov including the domain, phone, email and the wire details.
  5. 5. Tell the real Alta. Reach the genuine Alta Equipment Group through altaequipment.com so their legal team can pursue trademark and domain action against altamachinerygroup.com.
  6. 6. Loop in Wisconsin regulators. File a consumer protection complaint with the Wisconsin Department of Justice in Madison.
  7. 7. Post a public warning. Leave reviews on Google, Trustpilot and BBB Scam Tracker referencing altamachinerygroup.com, (414) 295-9961 and the Alta Equipment Group impersonation so other buyers find your story before they pay.

Frequently asked questions about Alta Machinery Group (impersonator of real Alta Equipment Group) in Milwaukee, WI

Should I trust Alta Machinery Group at altamachinerygroup.com?

No. Alta Machinery Group, advertising 111 E Wisconsin Ave, Milwaukee, WI 53202 with phone (414) 295-9961 and support@altamachinerygroup.com, has been reported as a heavy equipment purchase scam. The site copies the name of the publicly-traded Alta Equipment Group (NYSE: ALTG) but has no connection to it.

Is altamachinerygroup.com part of Alta Equipment Group (NYSE: ALTG)?

No. The real Alta Equipment Group operates at altaequipment.com and has dozens of physical dealership locations across the Midwest and Northeast. altamachinerygroup.com is a separate, fraudulent site that hijacks the Alta name. If you intend to buy from the real Alta, go directly to altaequipment.com.

What's wrong with the Kubota KX080-4 listing on the site?

The specification panel lists the 2017 Kubota KX080-4 as gasoline-powered. The KX080-4 has only ever been built with a Kubota V3307-CR-TE4 diesel engine. The site's own product description even confirms the diesel engine, contradicting its own spec sheet — a clear signal whoever built the page is not a real equipment dealer.

What is actually at 111 E Wisconsin Ave in Milwaukee?

That address is a Class A commercial office tower in downtown Milwaukee. Heavy equipment dealers operate from industrial yards with cranes, loading areas and parking for machines — not from high-rise office floors. The address is almost certainly a virtual office mailbox or simply a fabricated location chosen for credibility.

Who is on the other end of (414) 295-9961?

(414) 295-9961 is the number published by Alta Machinery Group on altamachinerygroup.com. The 414 area code is Milwaukee, Wisconsin. The line has been linked to the heavy equipment scam documented in this report.

Can I trust emails from support@altamachinerygroup.com?

No. support@altamachinerygroup.com is the contact mailbox for the scam. Buyers report that responses dry up entirely once a wire or crypto payment lands.

I already wired money — what can I do?

Call your bank immediately and request a wire recall; if you used a card, open a chargeback. File complaints at reportfraud.ftc.gov and ic3.gov, contact the Wisconsin Department of Justice consumer protection office in Madison, and notify the real Alta Equipment Group through altaequipment.com so they can address the trademark abuse.

Why do its related listings include RVs and Freightlinerss?

Because altamachinerygroup.com is running a generic scam template. Real excavator dealers cross-sell other earthmoving equipment, not motorhomes and sport-chassis pickups. The mismatched related listings (Freightliner Cascadia, Holiday Rambler Vacationer, Entegra Odyssey, etc.) reveal that the inventory was scraped or invented in bulk.

About this Alta Machinery Group (impersonator of real Alta Equipment Group) report

If you landed here after googling Alta Machinery Group, altamachinerygroup.com, (414) 295-9961, support@altamachinerygroup.com or 111 E Wisconsin Ave Milwaukee WI 53202: this is a scam. The site has nothing to do with the real publicly-traded Alta Equipment Group (NYSE: ALTG), parks itself at a downtown office tower address that has no equipment yard, publishes an impossible "gasoline" spec on a diesel Kubota KX080-4, and pads its catalog with mismatched Freightliner trucks and motorhomes. One buyer is already out $14,500 on the KX080-4 listed at $14,500. Keep your money — do not buy anything from altamachinerygroup.com.

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